| Day 2 Program |
| 8:30 |
Reconvene and Day Objectives |
|
|
| 8:45 |
Case Study: Building Brand Equity |
|
Jay Sperry, Clemson University |
|
A respected industry brand color management program is detailed. Challenges in creating color standards, communicating color, and implementation will be discussed. |
| 9:30 |
Global Color |
|
Kevin Chop, DIAGEO Consumer Goods |
|
This session covers issues of pigment lists, ISO related global standards, and global communication of color standards. |
| 10:15 |
Break |
| 10:30 |
Building a Partnership - the Vendor/Print Buyer Relationship |
|
Scott Miller, Matthews International
Kevin Chop, DIAGEO Consumer Goods
|
|
Printer's are a valuable resources for not only executing a color management program, but to contribute to the development. What are printer's primary challenges in the production environment to ensure accuracy and integrity in brand color measurement, reporting, and improvements? |
| 11:15 |
Current Trends in Brand Color Management |
|
Presenter Panel and Presentations |
|
How are brand colors managed with 7-color process? Why has the offset lithography industry adapted automated measurement equipment at a quicker rate than flexo and gravure? How are networked measurement instruments and reporting benefiting brand managers and brand color reproduction? Current state of n-color. |
| 12:00 |
Closing Notes, Evaluations, and Certificates |
