Brand Color Management

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Seminar Series: Brand Color Management

Day 1 Program

Day 2 Program

Day 1 Program
8:30	Introduction and Program Objectives

8:45	Visually Defining and Developing the Brand
	Hazel Van Buren, The Coca-Cola Company A topline look at the role color plays in Brand design development. From strategy and planning to design finalization, consistent Brand color quality is a key component to a successful product launch.
9:30	The Workflow of Brand Color Management
	Shannon Steele, The Coca-Cola Company Mike Butler, Southern Graphic Systems From design concept to the shipment of goods, what is required to maintain brand color fidelity? How does color management fit into individual job responsibilities throughout the production life cycle?
10:15	Break
10:30	The Use of Process and Spot Colors for Product Decoration
	Jay Sperry, Clemson University
	How are your brand colors reproduced? What limitations do printing systems impose on accurate color reproduction? Printing fundamentals are explained and detailed to help managers understand the challenges of reproducing many brand colors in a production environment.
11:15	Specifying Target Color and Tolerances by the Numbers
	Marek Skrzynski, Director of Graphics, CSW, Inc.
	How do numbers get associated with colors? An explanation of color measurement, measurement options and specifications, and ordered color systems including CIE LAB are covered. How does Delta E fit into your color management program?
12:00	Lunch
	Lunch at Seasons by the Lake
1:00	Hands-on Breakout Session Round Robin
	This is an opportunity for attendees to get a hands-on understanding of crucial topics related to maintaining brand color fidelity. Attendees will move in groups of 12 through 3 breakout sessions.
	Defining Color Tolerances Through Human Color Evaluation and Measurement Correlation Jay Sperry, Clemson University Shannon Steele, The Coca-Cola Company
	Evaluate color standards as a group and decide acceptable limits for a specified need under standard lighting conditions. These color standards will then be evaluated for Delta E and color tolerances will be established during the breakout session.
	Inks and Substrates Paul Lodewyck, Flint Group North America Kenneth Masters, Flint Group North America
	Attendees will create color draw-downs on specified common printing and converting substrates to discover capabilities of brand color reproduction. Attendees will analyze color accuracy and differences across media.
	Managing Expectations and Consistency Iain Pike, SmartColour Kevin Chop, DIAGEO Consumer Goods
	Discussion focuses on how brand colors are simulated on different media, what those simulations are referenced to, and realistic expectations of predictability. A hands-on look at brand color process control by measuring and analyzing multiple samples as a group is completed.
4:30	Social Hour at the Madren Center

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